Having a real estate blog is an effective marketing strategy that helps increase community visibility and connects you directly with your potential and existing clients.
It also gives you an efficient lead generation system and allows you to gain authority on the topics you are blogging about.
Made-for-you blogs are a great way to keep your blog up-to-date with fresh content so your readers will keep coming back to you for more information. However, before we dive into this topic, let’s explore why you should blog in the first place.
Why a real estate blog
Through a blog, real estate agents can improve consumer perception and build trust by:
- Publish high-quality informational posts
- Consistently be perceived as an authority in your market with blogging.
- Interact and have good conversations with your blog readers.
- Let Your Personality Shine – Potential clients look for background information before speaking to agents.
- Demonstrate your talents and professional skills.
A real estate blog will help you do all of this.
Real estate blog content made for you
You can buy pre-written, high-quality blog content from a real estate blog content service.
In one example, you can get 20 professionally written blog posts per month on high-quality real estate-related topics that your referral clients and partners would find interesting. The good news is that you don’t have to spend hours and hours researching and writing content. Just copy and paste the articles on your blog and schedule them to post.
The content is “ghostwritten”, which means that you can also take full credit as an author. You can even take a few minutes to personalize the content for your local market, add local keywords for better search engine rankings, and give your personal opinion on the article and how it affects your market and customer base.
Automatic channels of blog content
As it sounds, an automated content channel system uses custom software to publish high-quality, professionally written real estate blog posts directly to your WordPress or Blogger website.
Like the ghostwritten blog content option above, this content automatically appears on your website every business day and makes you look like a total real estate expert.
With this option, you don’t even have to log in to copy / paste and publish. We simply configure the software to post to your existing blog website and it works automatically.
Automatic blog content channel publishing software keeps your blog packed with fresh, keyword-rich content to give you the necessary boost in search engines, as well as to stay in front of your sphere of influence consistently and professionally. .
It’s effective, hands-free in nature, reliable, cost-effective, and takes off on its own once you set it up.
Guest blogging
Guest blogging helps increase website traffic. It’s a great way to get additional exposure on the web. Additionally, guest bloggers will also have an incentive to promote their site with their post.
A great way to use guest bloggers is to ask other industry professionals you get referral businesses from to write guest posts about your industry.
For example, ask the home loan professional of your choice to write a guest post about a current loan program or a special market update. They have the opportunity to show their knowledge of the market and you get a high quality blog post for free.
By far, guest blogging saves you time. Having to keep blogging can be time consuming, and many realtors simply don’t have the time. Unfortunately, if you don’t post regularly, your blog will crash and burn.
By hiring professional blogging services, you will be provided with a lot of content to maintain the quality of the blog. You also don’t have to coordinate content with your guest writers with a professional service. Everything is taken care of by you.
Real Estate Blogs it is definitely something you want to incorporate into your real estate marketing strategy and it is a responsive and reliable form of social media. It has shown excellent results for any business owner and will surely do the same for real estate agents who know the value and concept of blogging.