Sending the right message to your email subscribers will ensure a higher open and click-through rate, which translates to higher online traffic and, of course, revenue.
But what exactly should you write in your next email?
There are many ideas you can incorporate into your email marketing campaign, ranging from special holidays and inventory sales to gift wrapping and free shipping services.
Here are 5 ideas to consider for your email marketing campaigns this holiday season.
Campaign idea n. # 1 Black Friday and Cyber Monday Deals
At this time of year, people are busy searching for products that they plan to buy on Black Friday, November 24, and Cyber Monday, November 27.
If your online store is going to have a special sale on these profitable days, send an email informing your subscribers about it. Invite them to see your best offers or buy now to enjoy great discounts.
Campaign idea n. 2 Gift Ideas
Everyone’s excitement for the upcoming vacation is starting to fill the air, so take advantage of it by preparing a list of gift ideas for your clients.
Make sure your email includes your store’s best purchases, which are aligned with your customers’ purchasing plans.
This type of email works in two ways: Your existing customers will buy the items on your list, or they will forward them to friends and family who can become potential customers of your store.
Campaign idea n. 3 Free Gift Wrapping Services
Buying gifts is already time consuming, much less wrapping.
Having said that, who wouldn’t appreciate a store that offers free gift wrapping services?
Send an email encouraging your subscribers to buy and reach the minimum threshold in your store to take advantage of this service.
You are free to limit the free gift wrapping option to specific products or categories if you wish.
Campaign idea n. 4 Shipping Promotions and Deadlines
You don’t want to take the blame if the gifts your customers asked for aren’t delivered in time for the gift-giving party, right?
To avoid that and make sure your gifts arrive before or before Christmas, please send an email stating your delivery deadlines.
Like the free gift wrap option, you can also offer free shipping on products that meet a certain threshold.
Most of the time, it accomplishes two things for sellers: 1. Buyers buy more items to qualify for free shipping, and 2. Sellers earn customer loyalty.
Campaign idea n. 5 Send your thanks and request feedback
Let your customers know how valuable they are to your business and that you appreciate their business by sending them a thank you email after they have made a purchase from your online store.
Then ask them what they think of the product they bought and if they can leave a short but honest review about it on your website.
Rest assured that your customers will appreciate that you value their opinions and will want to do business with you again in the future.
If this list leaves you wanting more, mark the most celebrated events on the calendar, as that will give you a clue as to what your next campaign should cover.