Streaming is the method of delivering video or audio content over the Internet. Aerial video streaming is one of the hottest trends in sports, events, content creation, and the music industry. It is due to the growing popularity of drones and advances in drone and drone filming technologies. There is a high demand for aerial video, and the film and short film industries are thriving thanks to advances in consumer drone technology.
However, how can we make videos and how to stream them and more importantly how to make money from them? In this article, I discuss some of these issues and explain how to set up a video streaming system and how to make money from our video content. What equipment should you use, what software is available, and the advantages and disadvantages of the various platforms and services we have available for video streaming and marketing?
The demand for aerial videos:
Aerial videos are in high demand in almost all walks of life. People love to see aerial views of sports and events from unusual angles. Before consumer drones, it was extremely expensive to make such videos. However, it is now very cheap to get incredible aerial views. Additionally, agricultural imaging and industrial inspection of large structures are other areas where aerial video is used.
The application for live streaming of aerial videos:
Drone owners can use their FPV (First Person View) and VR (Virtual Reality) headset types to see something amazing outdoors when flying their drones. Now imagine that by live streaming those videos, thousands of people can experience the same effects from the comfort of their home. It is the experience that people want to have. You can fly your drone and share the view with thousands more.
Another wide-ranging application is the transmission of industrial inspection videos to control rooms and boardrooms of plants and companies. It is usually carried out by small drone companies that offer these services. This area of video transmission has enormous potential, and in the future we can expect tremendous growth in this sector.
Other applications include broadcasting of political and religious events to show the aerial view of the meetings. Also, news channels use live broadcasts for important events. Similarly, people want to broadcast their wedding videos to someone who is not attending, etc.
Live broadcast settings
You can use a helicopter for aerial photography, but we are talking about a cheaper version, so here we are only talking about drones. Live streaming from drones is still a novel technology. Some of the considerations for live aerial broadcasting are as follows:
1. Live streaming services:
The first thing to decide is where you want to live stream your drone videos. Some of the live streaming services are YouTube Live, ustream, LivestreamTwitter’s periscope, and Facebook’s live streaming service.
2. The drone camera: Some cameras broadcast the videos in a generic way, but you need a drone with a camera that provides a clean HDMI output in order to use live streaming services. If your camera does not provide a clean HDMI output, you will need to find a suitable adapter.
3. Then you need an encoder that takes HDMI and transmits it over the Internet.
4. There are two main protocols used by streaming services. RTMP (Real Time Messaging Protocol) and RTSP (Real Time Transmission Protocol). Take a look at the appropriate one for your service because your choice of encoder is up to it. There is also HTTP Live Streaming (HLS) where it splits the video file into small segments and delivers it to a player through the HTTP protocol.
5. The transmission standard (ATSC, NTSC, PAL or SECAM) is another consideration when streaming drone video on any of the services. It should adhere to the specifications demanded by the service. Just look at the technical specifications section on their website.
6. Another consideration is the ability to transcode (to other transmission standards) and the latency of the platform (the delay in transmission) you are using.
7. Internet speed must be reasonable in order to stream live video.
8. Some companies are manufacturing standalone drone solutions that could be expensive, but if you provide commercial services then you might consider these solutions. One of the companies is Amimon. The company offers various products for drone enthusiasts and professional users. Two of its popular products are Connex and Connex Mini. However, your Flying Eye drone could be something quite expensive to buy! Another company is Newtek, and ustream recommends some of their devices.
9. Also, if you want to use high-end camera equipment or high-quality professional virtual reality cameras and streaming cloud, then you could consider any product from companies like 360designs and wowza.
10. Some live streaming service providers have their own video streaming equipment that you can use if you plan to stick with that particular company for your drone videos. It could save you some money compared to Amimon products. For example, livestream has Livestream Broadcaster Pro which is a device, while ustream recommends some encoders as Ustream certified encoders and offers software called Ustream Producer and Ustream Pro.
11. It’s good to test your streaming on multiple devices before you start streaming.
12. You obtain a link for your live video feed from your service provider. You can send this link to anyone to watch the broadcast. You can follow the instructions for the platform of your choice.
How to make money from your videos (during and after live streaming):
Making videos costs money and it would be a good idea to monetize your live stream, and then the videos and get some money.
Monetization during live video streaming:
First, we talk about live streaming, and if you are using YouTube live, then you can earn some instant money during your live broadcast! There is a feature called super chat that YouTube recently introduced. You can activate this feature and your fans will be able to chat with you during the broadcast. Your chat would stand out during the video stream. This way, you will be able to see your chat and your chances of getting a response are likely to be increased. However, in order to send this type of chat message, they would have to pay. Then you get your share of YouTube. It’s probably the easiest way to monetize your live stream. However, the super chat is available to people who have a certain number of subscribers and only in a few countries.
Monetization of Prime Video content:
Premium video content is not the one that is high-quality, but also if you present it to the right audience. If you have created such high quality videos, then you have many options to make money from them. There is a huge market for on-demand videos. Traditionally, distributing your movie was a challenge. It would have to go through the distribution channels. Now some companies still follow the same practice, but on some platforms, you can communicate directly. There are three types of marketplaces where you can sell your videos. The Firest type are transactional platforms, where people pay a little money to watch the video, the second category is subscription platforms (iTunes) where they pay a monthly or annual subscription to access the videos and the third is based on advertising. (You Tube, Hulu, DailyMotion) where you get paid based on the ads played on your videos. Here is a brief introduction to these markets:
If your video is very high quality and you have done a fair amount of publicity and have thousands of followers on social media, then you could sell that video to Netflix and make a good amount of money. However, to close a deal, you have to find a distributor or go to film festivals and get the attention of Netflix.
2. Amazon Prime Video
Prime video is another alternative to sell your main content. For this, you do not need a dealer. You can upload your videos directly using Amazon Video Direct.
iTunes requires you to pass its quality check before your movie is accepted. But even before you hit iTunes, you usually have to use an aggregator that will charge a fee and put your video in the proper format for iTunes. Then you need to go to one of the Apple approved encoding houses, which will then encode your videos correctly according to your requirements. You can avoid the aggregator, but you cannot avoid house coding. So there are many steps involved and finally iTunes checks the quality as well.
This platform is based on advertising. You pay a fee to a distributor, you get your movie on the platform, you get traffic for your movie, the ads will run, and you get commission.
5. You Tube
As you are probably familiar with how You Tube works. It’s very easy to sign up for your You Tube channel and start uploading your movies. According to the ad, you can earn money from your videos.
6. POV (point of view)
This is one place where you can find some resources for making non-fiction movies. On their website, you can also find organizations that offer funding to individual artists and filmmaker companies. Every year they request submissions and, if their film is approved, it will air on PBS television.
7. Vimeo On Demand
Here you can start selling your videos after paying a monthly fee of AUD19.
You can use this platform in a similar way to You Tube. Also, if you have a website, you can run Daily Motion videos on your site and earn commission from advertising those videos. But this needs approval from DailyMotion. If your site has some traffic, you will get this authorization and start generating income.