There are some things that the website does not show.
This is something to consider when business owners want a website that generates leads. Mobile menus look attractive on mobile devices, but may not look as good when viewed on desktop.
Text links are essential to help users navigate and learn about the available options. Keeping them hidden makes a business miss out on giving users a great experience.
The links on the website are too small to click.
Users can easily get frustrated and quit when they find it difficult to click the little buttons found on mobile websites. Sometimes, they end up in what looks like a dice game.
Most of the time, the buttons and links are meant to be clicked by a computer mouse and not actually by the user’s fingers. Since mobile traffic has increased to over 60%, there should be more space for links and buttons to be easily tapped and navigated to the page or action that users want.
There are no H1 headings or H2 subheadings on the website.
Many people look at headlines and highlighted text to know and decide whether to stay or leave a web page.
A sentence that stands out can easily grab the attention of the viewers. On the other hand, a website that is text-heavy is hard to skim for interesting content and can ruin the user experience. Users will leave immediately.
Another important reason why there should be headings and subheadings is for search engines to find the website. There are more than 6,586,013,574 daily searches around the world. In order to rank higher in search engines, it is essential to have useful markup so that bots can read and figure out what the page is about. If this cannot be determined by a bot, it will be pushed down, along with other search results pages that are hidden.
There are no contact details on the website that users can access.
When users land on a company’s home page, 64% of them look for their contact information, and 44% of them will leave when they can’t find a phone number or other contact information.
The ultimate goal of the user experience on a website is to make a conversion in which the user contacts the company. When there are no contact details like number, address, email, contact form, contact page, etc., potential customers will be disappointed and leave the site. This is a missed opportunity.
The website is not secured with HTTPS.
A website that is not secure can cause problems for both search engines and careful website users. It is not important if a company does not have an eCommerce site. When personal information is requested, whether it is an email address, a phone number, or a first and last name, a website needs some form of security. Otherwise, search engines like Google will push you further down.