Scaling content creation allows you to get the most out of the content you spend money, time and resources on. Plus, it allows you to supplement that with other people’s content to give your audience a wealth of content that adds value to them and helps them make purchasing decisions.
Use curated content
Collect content that you think your audience will be interested in and that you didn’t write. Include content about your niche and other topics that you think your target audience will find educational and valuable.
- Share curated content
Be sure to share this content to keep your audience engaged and informed. The great thing about curated content is that it allows you to participate in discussions across the web. It adds interest to your brand for those authors and allows you to impress your audience.
- know your niche
To properly curate content, it’s important that you understand your own brand and niche well enough to choose the right content to curate. Also, it is important to always give the correct attributions and credit to the original author.
Republish original content
It costs a lot of money, time and effort to create content for your niche. You need content for everything, for every platform and for every form, and you need it regularly. If you’re not repurposing and reusing some of your content, you’re not getting the most out of your investment.
- Share more than once
Sharing new content on social media should be done more than once to ensure you get maximum views. With the way social media works, in a feed system only a very small percentage of followers, or likes, are likely to see the shared content more than once, or even once.
- Use old content
Alternatively, if you run into an issue that the above piece of content answers, go ahead and share it again, even if it’s months old. It’s also okay to update the content first to make it more relevant if any part of the original piece is out of date. As long as the content is relevant, original, and makes sense at the time, share it.
use multiple platforms
You are probably part of many different online communities and networks: Facebook, Twitter, Pinterest, Facebook groups, forums, groups, etc. Make sure you take advantage of this fact. If you find a new way to share the same content on all these platforms, you can share the same content.
- Edit for network personality
The important thing to do here is to make sure you craft each message a little differently for each network. For example, you may want to share content more visually on Pinterest than on Twitter.
- Use different formats
A blog post becomes a shared slide, becomes a video for YouTube, and becomes a podcast for iTunes. It really is that simple to repurpose your content. After all, the format doesn’t change the research you’ve already done. It is simply changing the format and sometimes the mood of research to engage across multiple platforms.