How do you write a good review to compare two or more products? Before that, let me explain to you about the failure in most reviews today and why it is necessary for the masses to write comparative reviews.
No one can deny that reviews play a crucial role in helping consumers make purchasing decisions. Consumers ask their friends for comments, look for reviews in magazines, or even read them online. Most of the time, a typical consumer would have read a lot of reviews before narrowing down the list of things they would consider buying into 2 or 3 products. But since most reviews are intended for a single product, studying individual product reviews wouldn’t help much in choosing the best of the two or three shortlisted products. This scenario often puts consumers in a dilemma to choose between two equally good products based on the reviews they read, who ultimately make a decision based on the price factor. But what if the cheapest product is actually inferior to the most expensive? The consumer may have gotten a good product, but definitely not the best.
This is where it is important to write a review to compare two or more products. The review will be able to compare both products side by side on a set of attributes. When the comparison is made, the review can provide a conclusion as to which of the products is superior to the other. So what is the essence of a comparative review?
If you want to write a comparative review, follow the tips below:
- Include a descriptive title: Include a descriptive and helpful title in your review. You don’t want to use a title “Two Hybrid Japanese Car Review” when you can actually use the title “Toyota Prius vs Honda Fit Hybrid Comparative Review”. Using a descriptive title will also allow others to search for your review through search engines.
- Compare Common Attributes: As you write a review of two products, ask yourself what are the attributes that are commonly displayed on both products. In the example of Japanese hybrid cars, the common attributes to be compared will be fuel consumption, comfort, sound insulation, you get the deal. As you look at these common attributes in your review, make sure they are also being compared to the same metrics. For example, to compare fuel consumption, use the kilometer / hour metric for both vehicles.
- Highlight Unique Attributes – Since both products are different in their own right, highlight your unique attributes. Mention in your review how the unique attribute helps the prospect in other ways.
- Provide a conclusion: After completing the comparison of both products, always remember to give a verdict, or at least provide a recommendation. The reason people read reviews is to get feedback and a review verdict or recommendation does exactly that. An important reminder for all reviewers is never to be biased in your recommendation.
- Please list your sources: This tip is more of an optional suggestion, but providing your review sources (either from experience of owning both products or from having tried them in store) helps establish yourself as a more credible person. critical.
Hopefully this guide will help more people write better comparative reviews.