Facebook is really a great platform to promote a business, a brand, and connect with customers. But do you think harnessing the power of Facebook for a business is really simple? Well, it really isn’t. Just updating your Facebook wall can’t get people to access your page and respond. It has been observed that many entrepreneurs use Facebook without a defined marketing plan. As a result, most of them stop updating their pages when they stop getting the desired results.
So what can you do to get more likes on Facebook? You should strive to get likes for both your Facebook page and posts, as simply liking your Facebook page does not guarantee that all of your posts will reach the people who liked your page.
After checking a person’s past Likes, all the Likes on the post, and the age of the post, Facebook decides what appears in someone’s News. From my own experience, here are five easy tricks that have improved engagement on my Facebook page:
• If you have a website, create a blog section and keep it updated regularly. Use the Facebook Like & Share button and plugin on your blog posts so your site visitors can easily share those posts after reading them.
• Write relevant, unique, attractive and easy to understand content for promotion on social media. Also try video content and infographics.
• Use relevant and eye-catching images as a regular part of your content strategy to increase engagement and reach on your page and posts. In addition, you must give importance to the right time. If you post when a large portion of your target audience is asleep, it doesn’t make sense. So to find out what works best for your target audience, schedule all posts for a few days at the same time of day, or try experimenting with the frequency of posts. After that, it will be easy for you to check through Facebook Insights if the engagement rate on your page has increased or decreased.
• Promote your Facebook page on your other social media accounts, like Twitter, LinkedIn, etc.
• Start interacting with other pages. Share your thoughts in response to other people’s posts. Comment as your Facebook page instead of from your personal Facebook profile.
I hope these basic tips can help you in promoting your page on Facebook.
Do you have any other tips on how to increase engagement with your leads and customers on Facebook? Feel free to share the tactics you have applied. Leave a comment here.