On the internet, things change quickly and that is why people often panic when they receive an email from someone telling them that a monetization strategy or method no longer works as well as it used to. Some even go to extremes and tell you that a way to monetize your website no longer works at all. In this article I am going to detail why this sometimes happens and if AdSense is still an effective way to monetize your websites with contextual advertising.
Beware of propaganda with motive
You will most likely find yourself on a series of lists where marketers send you messages. They are often selling you something, so sometimes, to portray something in a more favorable light, they will tell you that some other method or technique is no longer effective. This makes the other method you are about to explain which references to a product or service look much more attractive.
Of course, the other reason a marketer will tell you that something no longer works so well is simply because that is the case and it applies. Your job is to summarize any conflicting information to arrive at the most likely conclusion. Do you know how to do this? The answer is to try it yourself or consult someone who uses that monetization strategy, technique, or method on a daily basis.
Google AdSense is alive and well
What you need to keep in mind here is that AdSense is run by the world’s largest search engine, so unless they decide to discontinue it for some reason, it will remain a viable monetization method for the foreseeable future. Since there is no shortage of advertisers for competitive terms, there will always be income opportunities as a publisher as long as the partnership opportunity exists.
Include contingency plans
Although you can make a good income monetizing your sites with Adsense, do not rely solely on this single source of income. Also, don’t fall into the trap of creating websites solely to earn income from AdSense and nothing else. Instead, focus on building an online business that will generate increasing cash flow over time. Whenever possible, also make a list if your niche lends itself to building a rapport with your audience. This may seem like additional work, but it will add real stability to your business and make you less dependent on organic search engine traffic.