The tremendous increase in the use of smartphones over the years has left everyone in awe. If you are a digital marketer or mobile app development company, you know how fast this field is changing and evolving.

Mobile apps expanded to different platforms and different industries and categories over time. Rapid change and advancement in technology results in changing development methodologies, which made development companies adjust accordingly.

After our research, here is the list of some trends that are likely to rule the era of mobile app development in 2017.

1. UX will gain more attention

UX has been an important aspect of apps since the beginning. With the advancement of technology and new tools available in UX studios, it will be taken to a higher level this year. Designers spend sleepless nights thinking about the user experience that users find engaging and creative. New pathways will be created this year with never-before-seen UX practices going mainstream.

2. Application security

With the focus on mobile apps, hackers will switch to mobility. Hackers have already disrupted the web application ecosystem with their unethical activities including data breach and financial theft. In the years to come, developers will need to take precautionary measures to prevent their mobile app from being attacked by hackers.

In the coming year, the mobile application security business will expand to the fullest.

3. Augmented and Virtual Reality

2016 has been very impressive when it comes to AR and VR technologies. Application development companies have begun to aggressively exploit AR. One of those examples has given rise to a game that was very popular: Pokémon Go. Google VR came out this year, and since it’s in the spotlight now, next year it’s going to get even better.

However, this is not only limited to the gaming industry, but also has the potential to penetrate various other sectors including retail shopping, restaurant business, travel and automobile industry, etc.

4. Hands-free and portable devices will increase

So far there has been considerable growth in hands-free and connected devices that are connected to the mobile app. Such devices range from wearable digital watches, health monitoring devices and fitness bands, etc. All of these devices are connected to mobile apps that provide various metrics to users.

In the coming year, this trend will expand and various companies will try to create new types of wearable devices. So, 2017 will bring amazing gadgets that are sure to leave people in awe.

Big leaders like Apple, Google are trying to reach a benchmark in wearable technology.

5. Rise of business mobile apps

This year, companies have shown interest in adapting to enterprise mobility solutions where they move to the mobile app to improve employee engagement and workplace optimization.

Enterprise mobile apps have proven to be a boon in the corporate environment making it easy for employees to work from a remote location. Companies using enterprise mobile apps have seen increased productivity.

Business applications lead to higher employee satisfaction and streamline work operations.

Since a considerable increase has been seen in the past, in the coming years more companies will move towards enterprise mobile applications.

6. Messaging apps get on

We have seen a considerable increase in messaging applications like Viber, Facebook, Whatsapp, etc. Such mobile apps have greatly improved in terms of capturing the attention of the users in 2016. Startups and entrepreneurs will try their luck in the domain of messaging as they try to bring something new for the users.

7. Mobile Payment Eras

Mobile payments have been all the rage for a couple of years now. They are slowing down traditional payment methods. In 2017 they are expected to grow at a faster rate than before. With increased use of apps, this not only brings convenience, but also a lot of transparency and accountability.

In addition to the domains mentioned above, there are a plethora of ideas and categories that entrepreneurs will try their hand at developing apps. Innovation and ideas in any field including mobile app development will never slow down. The world is moving into the digital age and mobility is something that is increasing faster than anything else right now.


There is no doubt that the influence of mobile apps will continue to expand in 2017 with apps covering more domains and businesses than ever before. Trends for 2017 suggest that new technologies coupled with enthusiastic mobile app development companies will continue to push the boundaries of apps in days to come.

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