Today’s customer service is getting worse. Win over customers

and build your business for life. Tested by the leader

in the industry – Nordstrom’s. Nordstrom Customer

the service continues to improve and they continue to push others

out of business because of it. Here are six ways you can

excite customers and snatch more market share from your


… Volunteer to do an extraordinary favor

Here’s an example of what I mean: a moving customer

company wanted to send a kitchen table and chairs to their

son in a city 300 miles away. But the moving company had a

considerable weight requirement and a high minimum fee. Signature

The manager said he made regular trips to that city. So he

offered – at no cost – to load the device into his truck

and deliver it on your next trip.

… Under promise, over delivery

A well-known air transport company promises to offer a

package before 10am the next morning, but often delivered by 9am

or 9:30 am. A local printer always finishes the job

before the expiration date. These are companies that customers can count on


… Give them a benefit they don’t know exists

If your company offers coupons for certain items, discount

those items for those purchases, even if customers don’t have


… Put concern over profit

Offer customers only items that they can use. Don’t sell them

higher priced products just to make a big sale. You are going to win

customer loyalty if you seek the best of them


… Follow-up after the sale

The most successful salespeople regularly follow up on

scheduled times, not when they have a free moment. To help

follow up yourself by keeping track of your commitments and

When you promised to keep them

… Comfort customers in times of need

Let’s analyze this with an example. If the air of a customer

conditioning unit blinked on the hottest Saturday of the

year. Have a backup plan for these types of emergencies.

People never forget it when you give them comfort and willingness.

become your biggest delusional fan. Returns your call regardless

how busy you are or do you have a plan on how to handle these

calls. Working later than normal or having someone part-time and

on call. Talk to them about how you can ease their comfort.

until you can get there. Ask if they would like to go

to the mall or cinema where there is air conditioning and

He will call you when he arrives. It doesn’t matter if you

are you in the air conditioning and heating business or are you a

consultant, think of ways you can facilitate client comfort.

And don’t forget to announce that too.

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