We are in 2017 and the world has gone digital. Video marketing has slowly but surely become the go-to medium for promoting a brand. Social media platforms are dominating the market when it comes to video sharing. Consumers are increasingly interested in finding out about a product before buying it or learning about a service. A well-crafted video is very helpful in giving potential customers the details they need before taking the next step.
There are several observed trends in video marketing that can surely help shape the future.
DIY Videos (do it yourself)
Lately, YouTube has become the go-to place for promoting instructional videos. People love learning a new skill or becoming independent. An interesting makeup tutorial or a carpentry workshop will go a long way to make people self-reliant. A great marketing video developed by a product video company for a particular brand can also serve as training content.
Welcome to the world of virtual reality
Virtual reality (VR) as a concept is already a big thing in the gaming universe. This technology requires a virtual reality headset and produces images, sounds and other sensations that artificially reproduce the real presence of a user in the imaginary environment. It is only a matter of time before virtual reality is used as a marketing platform to promote a brand.
Innovative techniques
When it comes to developing quality videos, it is important to consider all the options. Some of the creatives, like drones or time-lapse videos, have slowly become popular techniques in video production. If you want to stand out from the crowd and try to impress the audience, then using unconventional methods may do the trick.
Live video
This trend is already emerging as a winner on various social media platforms, especially Facebook Live. With live streaming videos, users can be a part of the action as it happens. Brand engagement is immediate and viewers can immediately give their opinion through comments.
Strong narration
An emotionally powerful story can always touch the fibers of your heart. So a marketing video that has strong narration with crisp video and audio can work wonders. Engaging background music can help viewers connect with the video. A good explanatory video production company should be able to develop an engaging video that leaves a lasting impression on the viewers’ minds. A shocking video should evoke the right emotions or awaken your senses in the right way. All of this can keep video on their minds all the time, thereby increasing brand awareness and ultimately sales growth.
All companies, large, medium or small, have begun to realize the importance of video marketing and how it can help organizations enormously. This marketing platform has proven to be an effective tool for building brand awareness, creating a positive brand image, and ultimately increasing the sales of your product / service. With technology developing at lightning speed, the future of video marketing looks bright.