Why We Need Size Inclusivity in Fashion?

Despite a decade of progress, the fashion industry still struggles to cater to women of all sizes. This is why it’s important that every woman feels represented by the brands and models they see, whether they are in a store or shopping online.

Size Inclusivity is a key issue in Fashion, and there are a number of reasons why we need it. Below, we’ll take a look at the biggest challenges that the industry faces when it comes to body diversity and why inclusive fashion is so important for both consumers and brands alike!

The best way for a brand to show they care about inclusive sizing is to actually make it a part of their company culture. The industry has become increasingly aware that this is a key factor in gaining and maintaining a loyal customer base, and many have already started to refocus their efforts to make sure their clothes are inclusive.

Why We Need Size Inclusivity in Fashion? All You Need to Know

When a Fashion brand is able to embrace size inclusivity, they will likely see an increase in sales from consumers who want to buy their clothing in a wider range of sizes. Additionally, they will also be able to attract new customers who are seeking a more diverse line of clothing that will fit their needs.

A study conducted by the International Journal of Fashion Marketing found that consumers are more likely to purchase from a brand that has a greater emphasis on body inclusivity than one that has an exclusive sizing policy. This is because a consumer will feel more confident and comfortable wearing a product from an inclusive brand, thus making them more likely to purchase more from it in the future.

There are a few other important considerations that come with inclusive sizing, including ensuring that all sizing charts are consistent across the range of apparel offered. This ensures that consumers are able to easily identify the correct sized item of clothing, and that they do not get confused when looking at the sizing chart on the label or in an online store.

In addition, the presence of plus-size models will help to increase a customer’s self-esteem. This can be especially beneficial for teen girls who may have been exposed to negative messages on social media about their bodies in the past.

When it comes to designing for larger-sized bodies, many designers aren’t properly educated in the area. A large portion of this can be attributed to the fact that most fashion schools don’t teach students how to design for large-sized bodies. Oftentimes, students are shown skinny mannequins that don’t represent the range of sizes that will be featured on their runway.

The problem is that this can have a major impact on how a design will end up looking on the runway. Unless the designer has a good grasp of how fabrics work and how to create garments that will fit a range of body types, the design won’t be appropriate for larger-sized customers. This can have a huge impact on how a design will end up being sold in the future, which is why it’s so important for designers to be more informed about size inclusion and to have conversations with their creative team.