Marketing your business online cheaply is a real possibility. You can practically market your business for free if you know what to do.
Content Marketing
This is one of the most important marketing weapons in your arsenal. In fact, you’ll use the content for all types of marketing, including all of the cheap ways mentioned below. You need content that sells, educates, engages, informs, and excites. You need content for all aspects of marketing, including customer relations.
social media
Social networks like LinkedIn, Facebook, Twitter, Pinterest, and Instagram have a place in your online marketing efforts. Well they could. You have to determine which social networks will work for you and it will depend on your niche and your audience. Where do they hang out? To be there.
blog often
Blogs are a huge source of traffic, and in some cases the only source of traffic for many website owners. It’s a great way to get the message across to your audience without breaking the bank. It can take some getting used to, but writing one post a day can help build momentum. But you also want to consider doing longer blog posts, less frequently, to get results.
Remember SEO
If you are not familiar with SEO (search engine optimization), it is important that you learn. SEO is constantly changing and is the way to optimize your website for search engines. There is both on-page and off-page SEO that you can do for your business.
Perfect your website
Your website is the front of your store, and even if you have a traditional store front, your website is the store front that your customers are likely to see first. If it doesn’t look great, why would anyone buy from you?
Join relevant communities
Communities are a great way to get your name out there. There are communities you can join on Facebook and LinkedIn, as well as “inner circles” and expert clubs you can join. They can help you get known as an expert, as well as get more links to your website.
get listing
There are directories that are free or inexpensive that you can join to help market your business. Make sure the directory is niche oriented and run by a trusted person so that you are listed with other trusted business owners. You do not want to be on a list associated with spam. Your local chamber of commerce is one of those lists that you can access for the price of your membership.