There are many independent filmmakers who do brilliant work but it goes unnoticed as no one ever gets to know them. Therefore, filmmakers should strive to promote their film as much as possible.
Generally, people see promotion as part of the movie once the movie is made. But, I would suggest that once you have the movie title handy, you begin the process of building a relationship. The big studios as we all know have their in-house advertising departments that spent a lot of money promoting their creation. But your intellectual child would not suffer due to lack of expenses.
Here are some free and inexpensive movie promotion modes:
1. Your word of mouth generates a lot of reputation.
2. Whereas before the only sources for advertising films were billboards or newspapers, now television has also become a very strong medium. However, it is very expensive and perhaps only well-established studios can afford it. The Internet has introduced several new alternatives in the field of marketing as long as you know the trick to make the most of them. The Internet or the World Wide Web, as the name suggests, offers a variety of promotional tools at your disposal. It would be hard for you to choose between them. We suggest capturing them all together, as it would be of great help to you.
3. While your movie is in its infancy, start a blog. Make regular posts on this blog and make it a regular feature for many.
4. Now consider making a logo for your movie. Remember, this logo would be used in several places so it must be very attractive and it must have the spirit of your movie.
5. Now switch to making a website for your movie. Your logo would form the main design part of this website.
6. You may consider contacting a professional to design your logo and website, but those who want to be inexpensive on this front also try to enlist the help of a friend or do it yourself. Just log on to the internet and you will find various websites offering the domains and website builder tools.
7. Then submit this website to some reputable search engine.
8. Design your movie merchandise with the movie logo, such as t-shirts and hats. I remember one of my friends putting her movie logo on some panties and then selling them. More and more girls were buying these panties. In addition, the sale of this merchandise provides you with enough money for the post-production phase.
9. Also, switch to Myspace. Here build a Myspace page especially for your movie. Many musical artists today use Myspace to promote their music. It has worked wonders for them. So trying it for your movie promotion seems like a great idea.
10. Now that time has passed and you have some parts of the movie ready, consider putting them on YouTube.
11. Select some places where the movie of your genre is screened and try to place your movie there.
12. Next, make some attractive brochures of your film and distribute them to young people, just like at the local university. Generally, all colleges have a common area for student public postings. Place your flyers around these boards. Young college students are always open to new and different things, so they can be the best audience to have. This will give your art a great reputation and recognition.
13. You can also try to present an interesting contest in which you will reward prizes to the winners.
14. Once your movie is ready to host a premiere show, consider putting together a media kit. Distribute these kits to some local radio and television stations.
Now you can expect to hire a professional publicist!