Definition of demographic Often times, a client will specify a target audience when talking about the customer profile. This is […]
Category: Digital Marketing
What is an electronic publication? A brief introduction
Although it can be defined in many ways, an ezine is basically an ezine publication distributed over the Internet. The […]
5 KPI Management Best Practices to Consider in 2021
KPIs or key performance indicators are necessary to track in any business. Not specifically in online business, but offline or […]
Definition of marketing strategy
Marketing strategy is your comprehensive plan to achieve your marketing goals. The word “strategy” entered the marketing of the military. […]
Internet marketing has tangible benefits
You may be involved in an internet affiliate business to make money online, but you will find that the marketing […]
Superior marketing generally outperforms superior product
The best-selling mouthwash brand in the world is Proctor & Gamble’s Scope. In second place is the very popular and […]
Knowing When to Dismiss Commercial Sales Leads: Overcoming China Egg Syndrome
The concept of the Chinese Egg Syndrome gets off to a fascinating start. Most people have no idea what a […]
The importance of public relations as part of your marketing mix
What is the importance of public relations? Most small businesses don’t invest in public relations (PR); however, as a small […]
What is it and the different Internet marketing models?
In my last article I shared about myself and how I got started in internet marketing. Today here I will […]
Host parasite marketing
One of the marketing techniques that I see most often among marketers, and less often among the less intelligent, is […]