Some types of blog posts tend to perform better than others. Sure, you can create an amazing piece of content that doesn’t fall into the following categories.
However, when the most successful bloggers find it difficult to structure their content, they employ the following methods over and over again, with great success.
1. How-to guides and tutorials
You can even include “instructions” in your headline, which has been shown to increase readership.
2. Latest news and current events
Unbelievably, some people still care about what Kim Kardashian is doing.
3. Checklists, Lists
These are easy to format, easy to read, and practically write themselves when you know a lot about a particular topic or field.
4. Case studies, customer success stories
Social proof sells. Your readers are more inclined to believe someone like them than a marketing message.
5. Guru interview, expert advice
You may not be the best expert in your field yet. However, you can interview that person. Do the interview in depth, revealing something that your guru has not shared before.
6. Lists of valuable resources
If you were a copywriter and discovered a blog post listing the 123 best copywriters of the 21st century, you’d feel like you’d stumbled upon a gold mine. Lists of valuable resources relative to your niche are easy to compile, and when you make them evergreen, they have a good chance of becoming epic and long-lasting.
7. FAQ
Your prospects and readers are asking questions that have already been asked and answered. Create a long and valuable Frequently Asked Questions (FAQ) post and you will serve your audience well.
8. Main conclusions of _____
If you’ve attended a seminar or taken an online course, this type of post is easy. Write down the 10, 15 or 21 most valuable learnings you experienced and share them as a blog post.
9. Beginner’s Guides
You’ve probably downloaded, read, and/or purchased beginner’s guides in the past. Written on the right topic, these can be evergreen in nature.
10.Additional Resources
No product or service is perfect. Take a best-selling information product, course or service and improve it. Buy the course, take it and write down where it is missing. Add the missing pieces and provide them in a free blog post, with a link to the information product or course for an affiliate marketing bonus.