When looking to buy a mobile phone, it’s quite normal to be skeptical about your choice, especially considering that there are so many brands and models to consider. Micromax is a brand that is rapidly gaining popularity and in some places like India it is already giving big names like Samsung a run for their money. Even if its functionality and quality may not match other major brands, it offers very Android-like features creating a level playing field. But how exactly did Micromax manage to hit the market hard and grow in popularity so quickly?
1. Micromax targets budget consumers
It might not sound like much to buyers who love high-end phones that come with a price tag, but in many areas of the world price does matter, even if it means compromising quality a bit. Most of the phones of this brand are cheap and very affordable which makes it possible for budget consumers to own and enjoy smartphones. Smartphones have taken over and everyone wants to have one and through brands like this, owning a smartphone without spending too much on it has become a reality for many.
2. Offers a wide range of phones
Unlike major brands that take much longer to introduce a new phone model or series to the market, Micromax has managed to introduce new phones every few weeks or every few months. Thus, it easily managed to make some very good deals, especially for young buyers who love to switch phones and upgrade to more fun ones. The price has made it even easier for these buyers to grab the latest Micromax phones without batting an eyelid. The wide range of phones means there is a phone for every type of user, and at the end of the day, every need is met and makes a big difference to the business.
3. Phones are very affordable
The low prices of this brand’s mobile phones could be because it sources its parts from China. The truth is that phone factories in China have made it possible for manufacturers to get cheap resources and have eliminated the need to set up manufacturing factories that can be very expensive. The phone company, with the help of the factories, does not need to spend a lot of time and effort in designing and testing the phones. You just make specs and phones are made quick and easy. This, of course, translates into the low price of the phones which has largely worked to Micromax’s advantage.
If you have been considering getting a Micromax mobile phone, now you know some of the reasons why it is such a popular brand today. Of course, you will need to look at the features of the phone you are about to buy and its drawbacks so that you can select a phone that suits your needs. When you know what matters to you, it is very possible to get a cheap phone that meets all your needs.