If you have an eCommerce store, whether you sell physical products or digital products, here are 5 easy ways to market your products.
1. Create an email list
To build your list, you can offer discount coupons if they sign up, register everyone who buys from you, and maybe give away a free digital product to your subscribers that relates to them and solves a problem for them. It’s easy to create a free PDF checklist or something that relates to the types of products you sell.
2. Start a niche-specific user group
Another great tip for marketing your online eCommerce store is to start groups and forums using social media (like Facebook groups, for example) to create targeted groups of users. So if you sell cat toys, you might want to start a cat lovers group where you can interact with cat lovers and then also give them the first on any new sales or products.
3. Run Facebook Ads
Instead of running a Facebook ad for your entire site, run ads for select products or services individually. If you take a pixel from Facebook, you can install it on your site by following the instructions given by Facebook or by hiring someone who knows how to do it, like your web designer or a virtual assistant. The pixel will then target only people who have already visited your site with the ad you run.
4. Post informative content frequently
Even an eCommerce site can have a blog that allows you to post informative content that engages, educates, and informs your audience about your products, as well as how to use them. You can post case studies, user-generated content showing users of your product using it in action, examples of how to use your product, tips on how to use your product, and much more.
The more useful, valuable and informative the content, the better. If it’s interesting and engaging, that’s even better because people will share it. It also gives you something to promote on social media.
5. Take care of your SEO
Product descriptions, product titles, and how you name your product images are very important to the health of your search engine optimization. Don’t ignore any of it, thinking it doesn’t matter just because your customers can’t see it. Search engines see it and use it to deliver your content to their audience, so don’t skimp on these important aspects of SEO.