Marketing strategies come after goals and vision.
and the mission statement and before the action plan and tasks.
The marketing strategy is how you are going to carry out the
objective.
The tasks contain the detail. Tasks are what you want to list
and keep track on your day timer system, not on your
marketing plan. Whether you’re in Outlook, a Franklin type
system, or on your electronic appointment system such as a Palm
Pilot. It doesn’t matter if you prefer to start with a task
and move towards the goal or work from there
target down. Both should achieve the same result.
After creating the goals and making sure they are
SMART (specific, measurable, action-oriented and
achievable, realistic and timely), focus on one and
progress to the Action Plan and Tasks. Completing one at a time
timing this way will expose any gaps or duplicates.
Occasionally, there may be several strategies for a
objective or several objectives for a strategy. Yes this
occurs look for duplicates. Duplicate says the same thing
in different words. This review will keep the plan clear
and concise
In my role as a consultant, I constantly see two mistakes being made
during the strategy clarification process. keep these in
mind as you define yours:
1. Term not considered or matched so that you can
deliver the desired results.
2. Choose what is comfortable but does not reach a great
sufficient profitable target market.
time frame
Strategies should be designated as short, medium, and
long-term gold. The time of each one depends on the
business focus, market and stage of maturity. for a new
business owner maybe all you can manage is a 3 month plan
— short term. Where an established business can declare
theirs in longer times: short term 1 year, medium 3 years,
and long term 5 years. A mature business can have 3, 5 and
10
Trading in a 30-day vacuum for too long creates flash
fires that constantly need to be distinguished. When
this occurs, the business is running it. The 31st is a
fight to create the next 30 day plan and cycle
repeat After so many of these cycles, even the most
the patient person will give up planning.
Balance for a new business will have more in the short term
objectives and strategies and less in the medium and long term.
This usually occurs because testing and finding what works
is still a big part of their process and marketing
the system is still in the process of changing.
Balance for an established business (5-10 years) would have
more objectives and strategies in the medium term. where a
mature businesses (ten years plus) would strive for more
smoothness in their long-term strategies except for new
product or service development beginning your heaviest set
short-term strategies.
choice
Choosing the right strategy is not always about establishing a
comfortable strategy for the solopreneur. The right thing
strategy is right for the prospects. The best
one delivers the desired results. Normally one who
reaches the market in the fastest and easiest way using
the fewest resources.
I hear comments from independent entrepreneurs like this: “I don’t like
do that.” “I just can’t do that.” “I refuse
do that.” “I don’t have time.” This closed mind
Just because it’s uncomfortable is your success saboteur.
Then they justify it with “Money is not everything.”
They know logically that it is natural to justify any decision.
we do but they don’t see the connection. some figure
this years later, others never understand it and leave
business, and others eventually come to that.
comfortable place.
The perfect strategy serves both the comfort level and the
widest possible market for you to offer the desired
results.
Don’t waste time doing what is comfortable for you.
does not reach a sufficiently profitable market. this wastes
valuable and limited resources and creates failure.
Once you incorporate these important features into your
Strategy development will make your plan easier to follow and
implement.