Many people overlook business cards when marketing and advertising their business. Unfortunately, this is one of the costliest mistakes you can make. Business cards are a simple and inexpensive tool that can help make or break a business.
Here are some things you can use business cards for:
– As an icebreaker at a meeting or trade show or even meet people at your local coffee shop.
– Network with other industry leaders or entrepreneurs.
– Enhance your company’s image and professionalism by presenting your clients and prospects with an easily accessible resource with their contact information.
– Communicate with strangers who may unknowingly need your service at some point in the future.
– Show up at a busy meeting or in an environment that can stimulate future business.
– Promote your business or a grand opening.
– Cheap, low pressure but effective indirect marketing.
– Stand out from the crowd by requesting important details about your business.
– Increase the customer recovery rate.
Think of all the people you have met in your life. If you gave each of them a business card that offered them something unique, different, and memorable, think about how much higher your profit margin can be. Every business card you hand out is a new opportunity to expand and grow your business. So every time you don’t use a business card, you could lose customers.