Advertising infiltrates people’s lives at every moment of the day. All a person needs to do is turn on the television, grab a magazine, or walk down the street to come across hundreds of advertising messages. To ensure that a motivated salesperson responds positively to your ad, add a personal touch to your marketing efforts. An example is the use of handwritten letters as a form of mass advertising. This article illustrates two situations in which handwritten letters can be used.
One way to advertise your real estate investment business is to send handwritten letters to houses that are not owner-occupied. You can buy a list that shows homeowners who have their tax bill sent to a different address than the home they own. This often means that it is a rental home or a home that is not owner-occupied. For this list, you can send a letter on yellow legal paper that appears to be handwritten. Here is the step-by-step process to create the handwritten letter.
Use a white sheet of copy paper and place the yellow lined paper underneath so that you can see the lines through the copy paper. Then, write the letter by hand, leaving the name of the person you are sending it to blank. Take the original handwritten letter that is on the copy paper and copy it onto yellow legal paper. Using the same pen used above, write the name of the person you are sending the letter to on the copies made with the yellow legal paper. The end result is a letter that appears to be handwritten and is personally addressed. Address the envelope by hand rather than using a shipping label. This keeps the theme constant throughout: the addition of the personal touch. The salesperson is more inclined to open and read the letter if it appears personal on the outside.
You can also send these same handwritten letters to homeowners who have been cited with a code violation. Many times when a home has been cited for a code violation, it is an indication that the seller may be motivated. To get this list, go to your local court and they will give you a copy sometimes for free and sometimes at a very nominal cost.
By adding a personal touch to your advertising methods, you have a greater chance of dealing with motivated salespeople. Although this article has provided you with two situations where a personal touch can be used, you can think of several other ways to add this same touch to your current forms of advertising.