I keep running into people I know from the auto business who are tired of putting up with the hassle of selling every day to make coin and have to start over with fresh prospects. The dealership keeps most of the money earned while they do most of the work. Just when they think they’re amassing a good group of customers who will refer their friends and come back to buy vehicles in the future, they lose them to another dealership that just moved into town.
Consumers are getting smarter and harder to sell. It’s too easy for them to find the value of a car when it’s new or used, and even find other cars to sell for better prices on Craigslist, Ebay and other online sites where you can find deals on cars to sell. .
It’s too easy for them to use that information and negotiate with you to the point of losing almost all of your commissions if you still want to make a sale.
They’re exhausted from the battle of working until their joints ache standing on an asphalt lot praying someone walks into the lot just so they can fight over that customer with other sales reps like a pride of lions hunting an injured gazelle.
They’re sick of losing deals with their own dealership’s sales reps while they were on their lunch break or on a day off when the customer came back for them.
If you were offered a base salary of $70,000 and an additional $300 for every sale you made, I wouldn’t blame you for wanting to stay where you are. Although that would never happen. They keep selling you the great deal you have by being able to get customers to come from the dealership paying for advertising etc.
But regardless of what the dealership does in advertising, fancy balloons, special offers, etc., those vehicles won’t sell themselves. He takes a test drive with his customers and answers their questions for what seems like forever. You know they’re interested, but they just can’t make up their minds. You can’t push them because you might lose the deal. They end up wanting to think about it because they want to go over their finances with their spouse. They come back the next day and want to try it again with their spouse. You leave them and then answer more questions. They tell you about other better deals they found online that your mechanic said they shouldn’t pay your price unless you agree to fix something first. You do all this work and then have them come back at the last minute and buy something on eBay or Craigslist.
Even if you made a sale on a $70,000 vehicle, would you make more than $300?
You are at the mercy of the car lot. If no one shows up, you have no one to sell to.
Your back and feet ache and throb at the end of a long day.
You are away from home more than you would like to be.
When you were a kid, when people asked you what you wanted to be when you grew up, did you say, “I want to stand in a concrete parking lot for 70 hours a week waiting for people I can convince to show up and be happy to settle for me.” buy a low-quality vehicle because they can’t afford the one they really want.
It’s getting harder and harder to make car sales. Especially with our economy being the way it is with major dealerships closing their doors.
You need to take a look at starting a home based internet business. The industry is growing at an exponential rate and you can be a part of it.