In a strong real estate market, like the one that currently exists in Northeast Los Angeles (NELA), it’s easy to imagine that one simply needs to put up a billboard and the deals will follow. But it rarely (if ever) works that way. Eagle Rock real estate and Highland Park homes are in demand, but that doesn’t mean a seller doesn’t have to do their due diligence to find the right agent. A listing agent will make sure the home is as attractive as possible and is sold for the best price, working on behalf of the current owners and their best interests.

So what makes the best choice in Realtors? Your ideal sales agent offers the following:

Experience in the area and types of housing – A good real estate agent in Northeast Los Angeles will definitely have experience with single-family residences because the inventory of homes for sale in Pasadena, Glassell Park, Hermon, Eagle Rock, and Highland Park is rich in bungalow, mid-century modern ( MCM) and Victorian houses. But the condo market in each of these cities is also strong. Some agents consult with colleagues who specialize in one or the other.

You will share references from previous clients. – The relative success of a Realtor is defined by what they have sold in the past. Of course, both sellers and buyers need to complete their transactions with a certain degree of satisfaction. So ask to speak to at least five previous clients to find out how well things went: ask about the search phase, negotiation, the guidance they offered in finding a lender, in the closing process, and after closing.

You will market it using appropriate tactics – The Internet has revolutionized the world of home sales, as many of the first “shows” were done online. Therefore, your agent should be an expert in photography, videography, and locating those images on Facebook, Twitter, Pinterest, and YouTube, as well as online real estate portals Zillow, Trulia, and Realtor.com. But keep in mind that not all tools work for all property types in all locations. Ask your agent questions about what is selected and why. Once the property is listed online, you will be able to see the traffic it receives and maybe get reviews as well.

is communicative – How do you prefer to communicate (especially at work)? Whether you want to text, email, or talk by voice, your real estate agent should be able to do the same. You are the customer, after all. If you’re at work in Pasadena but your home in Mt. Washington or Garvanza could have a last-minute buyer, minute-by-minute communication can be critical.

Provides kindly blunt advice. -This is sometimes known as the “your kids are ugly” conversation. Almost all home sellers will need to make physical changes to the property and sometimes accept price commitments in order to obtain a contract of sale. Don’t take constructive criticism personally – listen to what your agent knows about their work in the field to get rid of a couch, change a rug, clean out cabinets, or lower your price expectations. They share your ultimate interests, selling the property, so the advice is always genuine. In most cases, their “son” just needed a new haircut and braces.

Real estate agents are like any professional in the sense that no two are alike. Buying and selling real estate requires patience and dedication, and above all, buyers and sellers do their due diligence to learn more about the background, resources, and track record of any agent they hire.

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