Catering can be a very competitive industry because there is no shortage of caterers. However, on the other hand, there are many that do not stand the test of time. This could be attributed to many reasons, such as long hours, hard work weekends, deteriorating quality of meals, and heavy workload. Catering services can be successful if their business model is well planned and executed.
One of the important factors that help a caterer win new business through word of mouth and repeat business is to create a professional image. Caterers deal with the food and catering equipment, so they are expected to have immaculate organizational skills and impeccable hygiene practices. Chef clothing and staff uniforms create a neat image of the catering company. Staff wearing uniforms and chefs wearing chef’s jackets and hats will look professional. Chef clothes are designed with a clean cut, strong material (usually cotton), and white to indicate cleanliness or black to indicate sophistication.
Waiters may wear a tuxedo apron. The cut is unique with a low V-neckline that comes together as a halter neck above the shoulders. The design is black which gives it a sophisticated look and will be especially suitable for wedding receptions.
Kitchen staff may wear full bib aprons. These aprons have a flattering cut and curved pockets. This elegant styling with all kitchen staff wearing the same apron will create a uniform look. If your customer walks into the kitchen, you will see a team working as a unit. To keep stray hairs from getting into food, a chef’s hat or skull cap will tie in with your professional image and serve a purpose.
Chefs often stand out for being in charge of the kitchen. A basic chef coat with long sleeves looks professional and neat. You have the option to choose a black or white jacket. If you want to stick to the black uniform, a black chef jacket will be perfect. Alternatively, if you want the chef to stand out from the kitchen staff and waiters, a white chef’s jacket will be ideal. Lastly, a chef must have a chef’s hat to complete the professional image.
As a caterer looking to grow your business, you must not only prepare the best food with the best catering equipment, but your equipment must also be up to the task and offer the best customer service.