Digital Marketing Services That Drive Results.mp3
Speaker 1 Whether it is a results driven digital marketing company and what that means is we have a really heavy focus as an agency on campaigns and strategies that are going to drive a positive return on investment for our clients.
Speaker 2 We have a number of subject matter experts or web effects in pretty much everything that the Internet marketing world covers. We are avid ongoing learners. So as the industry continues to change, our team continues to learn more and continues to change in order to keep up with that.
Speaker 1 We expect our team and weather effects to not only work to focus on hitting your business goals. What we also want them to do is act as a true extension of your internal marketing team. When a new potential client reaches out to web effects, you’re connected with a dedicated Web strategist. Your Web strategist will work to understand your business goals as well as the KPIs that you’re hoping to work towards. And then we’ll complete our own industry research, competitive analysis, and take the experience we have from working with hundreds of clients, lots of different industries, and combine all that knowledge to build a custom strategy for you and your business.
Speaker 3 The next thing we want to do is hear from the client. So we schedule our first call, which is really geared toward understanding the client and their unique goals for the campaigns. During our initial process, we undergo several rounds of in-depth research and analysis that are really critical to laying a foundation for our campaign strategy. So we look at things that will give us insight into opportunities that we have to drive. Results also get an understanding of the competitive landscape that we’re looking at so that we can always make the right recommendations that will help drive long term success for our clients.
Speaker 2 We send updates to our clients throughout the month on things we’re seeing each month. We send a monthly report at the beginning of the month where we’ll essentially put together a whole overview of how all of the metrics are looking where we are and hitting our goals and KPIs and some analysis to go with what we’re planning next. Based on what we’re seeing, we utilize a number of different data sources. We use Google’s data, of course, Google Analytics, Google AdWords. We also have our marketing cloud effects platform where we can actually track all of the actual leads that are coming to your site, as well as phone calls with marketing.
Speaker 3 Cloud effects were able to gain insight into our clients, customers and site visitors in a way that goes beyond Google Analytics. We’re able to get insight into how they navigate through a customer’s website, key pages that they’re looking at, time that they’re spending on the website, and really what’s important for them.
Speaker 2 And we’re able to put all of that information together in a custom easy to digest report that has the exact metrics that our clients care about.
Speaker 3 We really value transparency here, web effects, and that’s why we use our project management tool to house all of our communications, our optimization calendar, with milestones and key task information so that clients always know what’s happening when our campaigns.
Speaker 4 One client we work with for about seven years, they came to us. We’re still very small. Freeman operation about ninety thousand dollars, the sales total per year, and over the course of six or seven year campaign, we were able to grow their business from nineteen thousand a year to over a million dollars sales per year. Business impact this growth course. All of our campaigns are designed to hit the KPIs that we’ve set for the clients that the clients come to us with. So whether that’s foot traffic to your local store, whether that’s sales from your e-commerce platform, whether that leads for your operation, the idea is to grow your business,
Speaker 1 put the links on any of our digital marketing services pages to learn more about that service and how Web affects can help your business grow.