When it comes to maintaining a blog or website, many industry experts follow the 10/90 rule. The 10/90 rule is a ratio that is interpreted to mean that you should spend 10% of your time creating and 90% promoting. This should let you know, no matter how far you go in internet marketing, traffic and a lot of it will always be in demand.
If we think about profitability, the 10/90 ratio makes a lot of sense when we think about how many people are online at any given time. No matter how many posts you write, if people don’t see it, it’s literally worth a waste of time.
The fastest way to attract visitors to your site, of course, is to have an advertising budget. With an advertising budget, you can target a marketplace on Facebook or you can bid on the keywords you want to rank for using Google AdWords; however, after shelling out the money it’s costing you to run your site, are you ready for another expense? ?
There are certain things you can do both before and after publishing a blog post that will increase the chances of getting traffic to your site. When you start out, your momentum will be driven by referrals, but if you follow these tips, organic search engine traffic will eventually follow.
Organic traffic from on-page SEO
SEO is short for search engine optimization. Search engine optimization is the science of optimizing a website or blog for search engines. The algorithm that Google uses to rank websites is terribly sophisticated. There was a time when you put the keywords you wanted in your metadata and your page or post would get indexed and ranked in no time. Now, it’s not that easy. For your page to rank properly, your keywords must match the content and your content must match the inbound and outbound links, and the quality of those links is also taken into account.
That said, there is a lot of information on the web about on-page SEO. While it won’t help much at first, in the long run, as your site or blog starts to gain traction in the search engines based on other factors, organic traffic from your on-page SEO efforts will start to show up. You want to be in an optimal position to capture organic search engine traffic because they tend to convert better since they were searching for the keyword that you ranked on the first page.
link building
On-page SEO formulas are techniques, while link building techniques are unorthodox in comparison and fall under the umbrella of off-page SEO techniques. However, what they both have in common is that neither of them happen overnight.
Link building is quite advanced and requires personal attention. Most of the time, bloggers and those with websites don’t start building links until after they’ve gained some traction in the industry. However, starting to build relationships long before you are ready to execute a full link building strategy will make link building a walk in the park.
When it comes to search engine optimization, Google’s algorithm, as mentioned, takes into account the number and quality of links you connect to, as well as the number and quality of links you connect to. with you. For example, if you have 5 sites linking to one of your blog posts, but each of those sites only gets 15 new visitors per day, and the site is so new that it’s not even indexed, Google won’t see you as an authority. . However, if you have 1 site linking to one of your blog posts and the site is getting over 10,000 new visitors per day, then you have a strong chance of ranking for whatever keyword that great site links to your post.
Likewise, if you make a blog post and link to a site that Google doesn’t know about, Google won’t think you know what you’re talking about when it comes to that particular keyword. However, if you link to a site that is an authority in the field and you are using them as a reference, Google trusts them and therefore Google’s algorithm will start trusting you.
Link building strategies involve a lot of reach. It is said that you should have a list of about 100 bloggers that you should email asking if they would be willing to tweet one of your posts to their followers. The goal is to guest post on your site, but when it comes to link building strategies, building relationships will give you clout and that’s something you can start long before you start sending those 100 emails.
As you slowly build your blog, be sure to visit other blogs in your niche and spend weeks, or even months, genuinely commenting on posts. Now, when you’re ready to ask for a promotional favor, you’re already a friend of the site and it will be very hard to say “No”.
Social media networks and bookmarking sites
As soon as you publish a blog post or web page, be sure to share it on your social networks and ask your friends if they can share it. If you’re active in any groups on any of your networks, be sure to share it in their groups as well, and ask them to share it on their personal timelines.
Bookmarking sites are really important. The largest is Reddit. If you’ve never used Reddit, just know that Reddit’s audience is trained to follow links, so you’ll be able to get referral traffic to your site, but keeping them on your site will be another story. Any Google search for the bookmarking site will bring up lists of them that you can deduce from.
Photos
In everything you do online, you want to make sure you have high-quality images. Not only will it make your blog posts or site look clean, good images will also make the site look sophisticated. There are plenty of stock photo sites to choose from, which will be better than taking images directly from Google images and using them without citing a source.
There are many studies that show that images in a post will increase engagement by more than 20 percent. For that reason, you want to make sure you have images in all your posts, and in case you have a very long post, use relevant images to keep the reader moving.
Ping your site
There are so many websites popping up every day, how is Google supposed to keep track? Google’s algorithm does a pretty good job, but still, after every post, you have to ping your site. Pinging your site or post is a way of letting search engines know that you’ve updated your site or have a new post.
A Google search for sites that will ping your URL will turn up dozens of listings. Choose about 3 or 4 of the services and enter your link.
Instagram is a social site, so it could have been included in an earlier category. However, promoting your blog on Instagram is totally different. First, edit your profile to include a link to your website or blog. If it’s too long, use a link shortener like TinyUrl to shorten your link.
Take a screenshot of your blog post that includes the title or you can use a graphic design editing suit (Gimp is free) to add the title as a text overlay to a photo that appears in the blog post or an image of your site’s logo. Share this image on Instagram. The trick is to use all the relevant hashtags from your target audience and include the linkinbio hashtag.
Not only will you drive a bit of traffic to your blog, Instagram’s audience is engaged, so you might even get a comment or two.
blog commenting
Blog comments are not only a great way to get recognized by established bloggers, putting you in a position in the future to effectively execute a link building strategy, but it will also send traffic back to your site. People read comments all the time and often interact with comments. For that reason, you want to find blogs in your niche and blogs where your target market hangs out and want to comment on those posts. The faster you comment on a new post, the more likely you are to receive traffic back to your site.
Address your audience
You have to think long and hard about who your target market is. You also need to make sure that your target market is made up of people you can reach. If you want to sell items, but target people who need money, then it won’t work. If you have a way for people to make money and target people who don’t have one, then you can be in business.
A big mistake many people make when they’re just starting out is that they don’t know what to say to secure an audience. As ambitious as you feel, if you take the time to talk to your target market about what they want to hear, you’ll have every opportunity in the world to talk to them about what you want them to hear, and they’ll be happy to do so. listen.
Once you know your target market, the first thing on your agenda should be to make them like you. Use inspirational and motivational posts. Posts that will tell them how to solve a problem that is not a business opportunity, but a post that lets them know they can relate to you and understand what they are going through.
Before you leave to learn how to advertise, run A/B tests on your ads, learn about Google AdWords and how to use Keyword Planner, try the techniques outlined for yourself, and experience increased traffic and increased traffic over time. .