Commercial videos or corporate videos are the video content made and commissioned by a business, corporation, company or organization. Most corporate videos are hosted online. It can be posted on the company website, social media, or video streaming platforms. The production of these videos is the responsibility of the marketing director or head of corporate communication of the company. Corporate video includes staff training and safety videos, corporate overview videos, promotional or branding videos, executive proposal videos, client testimonial videos, investor and shareholder relations videos.
It is also proven that the visual representation of information retains longer than textual information. However, there are several parameters to consider when creating commercial videos that are cumbersome. Organizations need corporate video solutions for the same. The following is a list of videos that companies can use to share the information.
- COMPANY PROFILE: This is one of the best ways to familiarize your company with the general public or, probably, with potential customers. This can be a strong message from senior company officials such as the CEO. These types of commercial videos are usually used by corporate hospitals, educational institutions, etc. Video will help get your company’s reach down to ground level and reach beyond your target market. The company profile video should contain the mission, vision, uniqueness, etc. of the company.
- STAFF TRAINING: The Company can make use of videos to train the staff of the organization. Demonstration can be done using videos which will make learning more interesting. This will also reduce company training costs as they eliminate the need for repetitive instructions to accommodate new members. It is an excellent way to clarify doubts, queries in a more interesting way. Also, as mentioned above, this video can also be used for future purposes.
- INDUSTRIAL: If you are looking for corporate video solutions, you should be aware of videos targeted at people in the industry. These videos are targeted to audiences within a particular industry to provide information about the company’s products, services, and industry trends. This corporate video can help raise funds from investors and is typically used for business-to-business marketing.
- CUSTOMER TESTIMONIAL VIDEOS: Customers today are looking for feedback from other customers who are already using the product. Therefore, it is important to make videos with those types of clients to get feedback and show the same to potential clients. Furthermore, the endorsement of the brand by celebrities also plays a vital role in influencing customers. This is a solution for commercial videos when the video doesn’t have the reach. Sponsorships will increase video views and benefit the company.
- EVENT DOCUMENTS: There may be many events in the company, such as the annual general meeting or the celebration of some achievements. It is very important to show these videos to the public to improve the image of the company. These videos will become an evidence of the company’s achievements.