A Google My Business profile is essential for local online businesses. It’s free and will allow you to appear in local search results for specific inquiries about your products or services. Without local SEO, you won’t appear on any local map list where Google displays search results for the vast majority of local queries. When it comes to choosing your categories, be specific. You have a much better chance of ranking for “New Jersey local SEO” or “New York SEO” than for generic terms like “local SEO” or “SEO.”
Local search results appear for people searching for products and services near your location. Some places are shown in Maps and Search. For example, you will see local results if you search for “New Jersey web design” from your mobile device. Google will show you the type of nearby web design company that you would like to visit.
Local SEO starts with NAP (name, address, phone) and then creates citations (listings) on all other local listing sites like yelp, foursquare, yellowpages, hotfrog, etc. Having the same NAP information on your website is absolutely critical and essential. Adding accurate and complete information about your business always helps you with click-through rate. It is essential to update the website with accurate and complete NAP and other business related information such as description, hours, menu, photos, etc. and then copy all the information in GMB.
To really improve your local ranking you will need to create citations for your local business website, these can be on local business listing (LBL) website like yelp, foursquare, yellowpages, hotfrog, etc. Creating, maintaining, and cleaning local dating data is an important part of local SEO. This allows you to not only display your services on search engines like Google, Yahoo, and Bing, but more importantly, help your customers find you easily.
Another important ranking factor for local SEO is encouraging customers to leave positive comments on your GMB listing. Your star rating is also displayed on the Google map for searches, so a high rating can also improve your SERP click-through rate. Google wants to translate your popularity without an internet connection. Therefore, getting positive reviews from your customers and clients is critical these days, which is why it is essential that interested business owners, managers or executives reach out to their best customers and clients to get positive reviews from them that mention your products and services.
Reviews are always a subject of scrutiny, whether they are positive or negative. With Google My Business, it can come from anyone, from field experts, repeat customers or clients, and anyone else. Reviews are a way that you help your clients and clients communicate their concerns directly to you, which is why it is important to respond. For every negative review, an adequate response with its clarification is essential to convert its positive impact.
Google My Business displays customer data through its insights. Using insights, you can see and analyze how people found your website to learn more about your products and services, and what they are looking for. You can also see how many customers visit your website and how many times they have seen information related to your products and services and where they leave your website from. This is very important data for your local SEO strategy, as you can instantly see how well you are performing and see what new strategies and techniques you can use to further improve your business volumes.
Running an online business in today’s world is challenging as you are always faced with many competitors in your niche. Finding ways to stand out is always important, and optimizing your Google My Business account will do just that. With this GMB tool, you will be able to give your online business the visibility it needs and help potential customers find it easily.