If you are a content creator who wants to get more sales and money from the content you have already created, this article will show you how to do it.
Here is a true story to illustrate what to do:
Not long ago, I was visiting my mother, who lives in a small town by the sea, and I decided to get out my phone and create an instructional video for a series of professionally produced videos. Typically, I would immediately create and place such content on my mobile app and share it as value to get immediate engagement and possibly even see immediate cash flow, depending on how much the content sells. But this was for something completely different and one of those rare cases where I wanted studio-like production value.
Anyway, the topic was about what I call:
“Digital Driftwood”
It was inspired by a piece of driftwood I saw on the beach.
And what that means is that almost everyone that I know or know that has some kind of content creation, some kind of training, or some kind of info marketing or other kind of solo entrepreneur has all kinds of content that has always had. and they are not aware of it. And one of the reasons a mobile app can be so valuable to those who use it is that it allows you to put all that content floating around on your phone, on your hard drive, on your YouTube channels, etc., directly into a app you control, on a platform that’s yours, and do it through a simple, easy-to-use interface that your audience and customers can instantly experience and enjoy.
Everybody has all this digital driftwood in their business.
I bet the biggest alligator in Florida you do too.
You’re just not putting it to use in a mobile app that’s designed to help you benefit.
Dan Kennedy talks about his idea of ”unused capacity”: assets, time, resources, talents, space, media, friends, contacts, networks, etc. that you could be using, that you already own, but aren’t, but you could potentially add another “0” to your current business income.
Well guess what?
Digital driftwood is like hundreds of big fat LOGS of unused capacity floating down the river that you could be collecting, using, selling and building your business.
If you want to start benefiting and using yours, here’s what I suggest you do:
1. Create a mobile application or find an affordable zΩ service that allows you to use mobile application technology, as statistics clearly show that 70% of people now consume content on a mobile phone, and 90% of that content it is consumed specifically in a mobile application (not a browser on the phone).
2. Start uploading all of your driftwood digital content to it.
3. Start sharing, selling or using it to participate.
And that’s all there is to it.
Doing that alone, with content you already have “floating around,” can not only generate quick sales, but possibly even be something you build an entire training, info-marketing, or content creation business on.