Last Frontier Space …
It is also an earth charged with floating metal objects that spin the planet and send signals to our devices. One of these floating metal objects is a satellite designed to send radio programming to our receivers. In the United States, the only brand on the market is Sirius XM satellite radio.
Satellite radio is filled with hundreds of stations with programming ranging from hit to dark music; Talk about programming from conservative points of view to home design advice with Howard Stern. Essentially, it is a medium that offers something for everyone. This is one of the reasons why it is becoming a very popular choice for satellite radio advertising.
A common misconception about the medium is that it is “ad-free.” While music stations remain free of satellite radio advertising, talk stations do not. They have several commercial breaks per hour, just like any talk show on AM or FM radio. The programs that offer advertising options are quite diverse and offer advertisers a way to micro-segment an audience with a specific interest.
How much does satellite radio advertising cost? The answer to that question will vary depending on the season in which you want to advertise. Some of the niche formats with a lower audience can drop as low as fifty dollars per commercial, while major stations like Howard Stern can cost hundreds of dollars per broadcast because the reach of a station like this is so much greater.
Satellite radio offers small and medium-sized businesses that do not have a large budget the opportunity to reach a national audience.
This is something new, because the price to reach a national audience on national television or a syndicated radio show can be prohibitive for most small and medium-sized businesses. With a starting budget of around 5k, almost any business can get its message out to the nation through satellite radio advertising. The message can also be directed to a very specific group of people depending on the programming that the radio commercial is airing. Programming goals range from pet lovers to cigar enthusiasts to new moms and everything in between.
What was once the work of science fiction is now a medium that puts another tool in the arsenal of small businesses when they want to get an effective message to the masses on a tight budget.