Boost Reviews on Google Business
Google Reviews are one of the most influential factors in local search rankings, and the impact they have on purchasing decisions is undeniable. Whether you’re a small business trying to compete with the big boys or an up-and-coming startup looking to make waves in your industry, positive reviews will help you build trust and credibility with consumers.
Google ratings and Boost Google Business Reviews are a key component to your business’s online visibility, increasing your ranking in search results and encouraging more customers to visit your physical location or website. As a result, it’s important to have a strategy in place for generating new Google Business Reviews and growing your overall rating average. There are a few things your business can do to boost reviews on Google Business:
Adding photos to your Google Business Profile is a simple but effective way to make your business stand out online. According to Google, listings that include photos receive 42% more requests for directions from Google Maps and 35% more click-throughs to the business’s website. You can easily add photos to your Google Business Profile by uploading them from your computer or mobile device. Alternatively, you can use Google Photo Capture to automatically capture and store photos of your customers and products for you.
How to Boost Reviews on Google Business
It’s also important to have a consistent look and feel across all of your business channels, from your website to your social media accounts and physical locations. Having consistency in your messaging and visual branding will help reinforce your brand image with consumers, building trust and credibility. Google has provided business owners with a unique link that allows them to share the review/rating page with their customers. This link can be added to email messages, incorporated into your website or even shared during live chat conversations with your customers.
Getting more reviews on Google isn’t difficult, but it does require consistent efforts from your staff. If you want your team to be successful at acquiring reviews, it’s important to train them on how to ask for a review in a way that isn’t threatening or intimidating. The most effective way to do this is by incorporating review request requests into your regular sales and support processes.
For example, software app businesses can include a review request in their final product communication with their customers, while physical stores can have their staff work a verbal review request into the final face-to-face interaction. When it comes to boosting reviews on Google Business, it’s important to keep in mind that a review is a public endorsement of your business, so you need to be prepared for both good and bad feedback. If you are unsure how to respond to negative reviews, there are some helpful guides available online, as well as tools that can automate and personalize the response for you.
Lastly, it’s essential to keep in mind that the more active you are on your Google Business Profile, the higher your rank will be in search. In order to get the most out of your profile, be sure to update it frequently with high-quality photos, an updated business description and operating hours, and Google Business Profile Posts that showcase news from your company.