Business seems to slow, slow down, or even stop during the winter months. As tourist traffic slows or stops during the winter months, so does the income of many local business owners. The first step to overcome this problem begins in your brain (isn’t it all?)
For starters, don’t view these slow months as downtime. See them for what they are, a time to build customer relationships and prepare for the peak season to come. There are a few things you could try to cushion the offseason. Here is a list of strategies that might work for your business.
1. Host an informational class or seminar – Invite all of your clients to attend an educational session. Make sure you have good deals for them on related items so they can spend some money with you. It may well be worth considering taking the class for free. (Gasp!) Some of the types of things that come to mind are fishing, crafts, investing, flower arranging, interior decorating, travel tips, information on certain surgeries, back pain relief, parenting. , writing workshops, etc. ?
2. Prepare packages of offers that will be available during the ?? the ?? season but sell them now = get money now. Remember that money now is always worth more than money later. Here is your great idea for a resort. Pay us $ 250 now and we’ll give you a free two-night stay and boat rental (with 4 guided hours) and a picnic lunch. Just make your reservation anytime in 2004. I have seen this exact package sell over 20%! If you offered this to 1000 prospects and sold 200, you would raise $ 50,000! Could the $ 50,000 help you now for a few weeks?
3. Improve your advertising. Start using benefits and offers to get up to 500% more ROI from your advertising. I will show you how for free if you call me. 870 213-7032
4. Learn to use word of mouth to increase your sales. Call me.
5. Send press releases
6. Run a contest
7. Distribute coupons
8. Use giveaways to drive traffic and be prepared to sell. (gifts may consist of informational materials)
9. Pre-promote a ?? On ?? seasonal or event special (well this one won’t give you winter bucks, but it will be a productive use of your time
10. Don’t forget the locals! Find something they would like to invest in. This is the Thursday before Valentine’s Day and I have not seen any resort or hotel doing the “Romantic Getaway”. treatment
There are dozens of tips and strategies that will increase your winter dollars. You only have to implement a few of them to make a profit. Oh! Do you want to know an amazing secret? You can do the above all year round! Cold. Very cool.
Any questions?
John M. Satterfield
870-213-7032
www.hypnosisucanuse.com [http://www.hypnosisucanuse.com]
Long Term Care White River Health System Marketing Coordinator and Small Business Consultant