Creating a blog and posting on it is not the end of everything. You need to popularize and promote it to get traffic. Whatever you post after working so hard, you need a response from your audience in the form of comments and shares. Here are some ways you can increase traffic to your blog:
Know your target audience
You need to assess the interests of your target audience and create your content accordingly. Assessing the needs of your audience is vitally important to succeed as a blogger. If you don’t, you’re missing the mark. Developing the content as per the requirements of your target audience is something that will determine your success in the long run. Start developing a buyer persona. The buyer persona includes the demographic and general interest of the audience.
Produce evergreen content
Create content that doesn’t become irrelevant over time. This type of content can live forever on the web and spark interest in the minds of viewers for a long time. Make sure you don’t write time-related events that seem pretty popular at one point and then lose their luster immediately after the news becomes stale.
Use of keywords and SEO
If you want to drive huge traffic to your website, using SEO related keywords is absolutely essential. If you start writing blog posts that don’t rack up Google searches, it’s no use; in fact, you’ll be literally wasting your time and energy putting in all those efforts. Google performs countless Internet searches every day.
Long-tail keywords are keywords that contain more than 3 phrases that drive targeted traffic on Google. Use such a long tail word that it increases your chances of getting higher ranks in Google. You can also take the help of Google Keyword Planner to generate long keyword phrases that generate high volume and low/medium competition. An SEO company or anywhere in the world can help you generate a specific amount of traffic.
Using the power of influencers
Influencers or famous people who have carved a niche for themselves in your target market can help you boost your blog popularity tremendously. Influencers have a large following and a large following on various platforms on social media. Get them to write for you so they become contributors to your blog.
By involving them in activities related to your blog, you will get the ball rolling so that it strikes a chord. They bring with them a powerful distribution network. Asking them to mention your blog in their posts, sharing your posts on their social media accounts will definitely get you noticed.
Complete your Meta description and h1 Tags
The keyword you are targeting should also be present in your title, URL, and description. From an SEO perspective, it’s a great idea to insert your keywords in the meta description, as well as in the H1 and H2 headings. The meta description is a sentence that briefly describes your blog post.
Upload speed of your Blog
Google has repeatedly stated that the loading speed of any website is one of the main criteria for ranking high on Google. It applies to your blog too. In case your blog loads too slow and doesn’t show up fast enough, they won’t even visit your website. Instead, they’ll hit the back button and skip to the next Google result. Make sure the blog is optimized for mobile devices.
It doesn’t matter if it’s a website design company or somewhere else, website loading speed is an important criteria. In case you want to test the speed of your website, you can go to Google Insights and find out the current loading speed of the blog. By getting a score of 10, you will be able to find out how fast your upload speed is.