Traditional marketing refers to all those types of strategies employed when promoting a product online or offline. Online marketing includes the use of newsletters, email marketing, SEO-oriented strategies, pay per click, and many others. Offline marketing includes newspapers, magazines, radio or TV ads. These are all part of the typical and abused type of promotion. The new buzz is now given by marketing through Twitter.
To use Twitter as a marketing tool, you simply need to start by creating an account. Creating one is free and only requires your email address. Of course, you can proceed to personalize your appearance on the website and enter more detailed personal information. One obvious thing is that you will not give your real information, but data about the company you own or the products you offer.
Once your account is set up, all you have to do is start connecting. This is one of the most essential parts of the entire marketing process. You need to find those people who would be interested in buying what you offer. So you need to follow them, talk to them and keep in touch. Over time, they will also review your account and start following you.
What you may already notice is that you cannot have Twitter as the basis of your marketing campaign. You need to start building a brand in the real world and then extend to Twitter. This is a two-step process and you can’t get Twitter marketing up and running if you don’t have the initial foundation.
If you further compare your marketplace structure, you’ll notice one really important thing: In a traditional marketplace, all of your customers are separate and certainly not a community. This is a great lack as it is much more difficult to reach each and every one.
On Twitter everyone is connected. This keeps your customers close and you have much easier access, promotion and minimal investment of time.
The final aspect that differentiates the two is the growth order. While traditional marketing offers proportional growth in sales, Twitter offers exponential growth. Through typical advertising, you only reach as many people as you can talk to directly. On Twitter, your followers’ followers will also hear about your products, thus eliminating you from the process.
The secret to marketing using Twitter is to combine the two methods and take advantage of what they both have to offer and make up for what they lack. With patience and time you can achieve exceptional results with Twitter marketing. All you need to do is invest the time it takes to really bond with the other users.