Old School vs. New School Marketing has been in the conversations of many networkers for a while. While veteran network marketers have built their business using traditional ways, today’s marketers turn to the Internet to build a business using new school tactics.
This article will show you a couple of differences between the two and let you decide for yourself which is best for your business.
First take a close look at the prospecting. This is a topic that most people seem to have questions about. While the tactics have changed, what hasn’t changed are the objections, disconnections, and missed appointments. Let’s take a look at old school vs. New school marketing when it comes to prospecting.
Old school phone and mail: Before, if you wanted to reach a large audience, you usually had to send a mass email. This meant creating postcards or mailings, putting them in envelopes, sealing them, and taking them to the post office for delivery. This process was not only tedious but also expensive. At today’s cost, a simple mailing of 5,000 pieces would cost between $400 and $500.
New School Internet: On the Internet, you can reach the same 5,000 people with a mass email for free, as long as they opted into your list. Hands down, I’d rather pay nothing for an email than $500 for a postcard. You can also track results much better and more accurately since everything is digital.
Now let’s take a look at the presentations. This is where it really gets exciting.
Old school hotel and home gatherings: Let’s say you want to have a meeting with 500 people. In true school style, you need to go out and rent a hotel, pay for snacks and catering, send out the meeting invites, and then wait for people to show up for your presentation. I can’t think of a better way to end up broke, but within a day this method turned out to be gold.
People would come to these hotel presentations and leave as distributors. Companies would travel across the US and hold meetings for people from all over. This was THE way to build a business back then because it worked.
New School Webinars and Conference Calls: Today, if you want to reach the same 500 people, you can hold a free conference call or use an online service to create a webinar. If people don’t show up, that’s okay. For a fraction of the cost of buying snacks, you can reach 10 times more people than you ever could with in-home gatherings.
The truth is, more people would rather sit at home in their pajamas and listen to a webinar than dress up and go to a hotel meeting. It has been proven that it is less expensive to use free conference calls and webinars to build your business.
There you go. The way I see it, the new school wins. Old school isn’t bad. It worked back then. Now times have changed and if you continue to use the old school methods, your business will be old news.