Have you ever tried to contact a person on a dating site and they didn’t even return your email? You’d think that as easy as it is to hit reply and say a few words that people would be more inclined to respond to emails. Even if the person wasn’t interested in you, the least they could do is give a polite answer, but no, you don’t get anything. As you probably know, most women on dating sites are bombarded with hundreds of emails every day. So guys, don’t feel bad if a lady you’ve written to doesn’t reply. She doesn’t have to feel bad, but she can make a change in the way she emails people so her response rate skyrockets. Yes, what if instead of 1 in 100 women responding to you, 5 out of 10, or even more? Well, not only is it possible, I can show you how to achieve it. Your emails should be short and to the point. Your emails must be personalized. Your emails should ask a question that demands an answer.

Nobody likes to receive an email that lasts forever and ever. Emails are short forms of communication. There’s only one thing worse than a long-winded email. Women generally don’t respond well to emails that simply say “Hey honey, you’re hot!” They want substance, but at the same time they don’t want the whole story of your life. Remember that your purpose in writing the email is to get a response. You want him to feel the need to respond to you, so leave some things unsaid. In my introductory email, I like to say things like this: “I’m interested in walking and exercise, those are things a couple can do together…”

Your emails must be personalized. I don’t know how many times I have to say it: “DO NOT cut and paste your email to multiple people!” Men think this saves them time; it’s actually a complete waste of time. Women these days are pretty smart when it comes to picking up guys who do this. When they notice you, or even think they notice you, your email goes straight to the trash. If you didn’t have time to write them a personalized letter, why should they take the time to give you a personalized response? Make your personalized letter. Talk about the things you read on their profile. Give them a compliment based on something you’ve read about them. Here’s an example: “I read on your profile that you love animals, I’ve had a cocker spaniel for five years, and we’re great friends.” If you complete this step correctly, you will endear yourself to the reader. They will be bound and interested.

The most important part of writing a cover letter is the call to action. You must include a question or questions (never more than three) that compel the reader to respond. In sales, we would call this your closing speech. Take questions from things you’ve read on their profile so they know you’re really interested in them and not just interested in dating in general. When you appear impersonal, you appear very desperate and that is a big turn off. If you’re writing to the person I talked about earlier, then write something like this: “Do you like cocker spaniels? Do you know they can be quite feisty?” or “Tell me about your dog?” People love to talk about themselves and their stuff. You will get a response when you write like this.

Don’t give up, sometimes this is more of an art than a science. It takes time, but you can practice writing these emails and try them out. If you follow this formula, you will be successful. You need to be short and to the point, be personalized, be on top of your game when you ask them good questions that demand an answer. If you follow this formula, you really can’t lose.

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