Blog posts are just simple information delighted.
Research by Harvard University professor Dr. Gerald Zaltman reveals that emotion-driven content is even better for driving sales. More than 9 out of 10 purchases are driven by him.
Pushing emotional buttons means happy persuasion.
Using both approaches creates a double whammy for effective marketing.
This presents a conundrum for marketing departments. Solving it is particularly challenging for supplement companies.
The double whammy marketing problem is the demand to have two types of writers: 1) information content experts (ie, scientists); and 2) expert persuasive content writers (ie, copywriters).
If hiring one of each sounds expensive… well, it is.
Financially, finding a two-for-one writer would be wiser.
Unfortunately, in-house writers often lack the knack for one type of writing or another.
This is where outsourcing makes the most sense.
Being profitable is of course the key to better ROI.
That is an important benefit. However, he is not the only one.
A COMBINATION OF INFORMATION/PERSUASION CONTENT
My experience as an outsourced “two-fer” is a good example.
At one point I was writing for a supplement company specializing in probiotics.
For your information content, I wrote an eBook as a freebie to improve customer retention. He explained the basics of probiotics, accompanied by scientific validation.
It also included a personal story about my 20-year long battle with ulcerative colitis. I described how probiotics played (and continue to play) a crucial role in my own gut health.
The persuasion piece was a magalog about the health benefits of their products. It was about 10 pages long. Each issue contained numerous personal success stories from people who used their products. He cared for people with digestive problems: IBS, gas, ulcerative colitis, etc.
The company’s valuation grew more than 3 times in a period of about 10 years.
Although they did a lot of things right, their informational content and persuasive content were a big part of their success.
OTHER ADVANTAGES OF OUTSOURCING CONTENT
Ultimately, better ROI is the main advantage.
Many other added benefits of outsourcing content creation.
You will have more time to work on other marketing strategies.
Hiring an expert who is also a skilled writer ensures higher quality content for information and persuasion.
Outsourcing is more flexible. It allows you to scale when necessary as your business grows.
It can be extremely beneficial to have fresh ideas. An outside writer brings new talent and ideas to express concepts you may not have considered.
Part of the beauty of outsourcing is how fast and efficient it is compared to doing everything yourself.
You can experiment and test the effectiveness of different types of marketing copy, both online and offline.
A good copywriter/content writer is already analytical and creative. These attributes are invaluable when you need to work with someone who can make sure your content marketing strategies align with your business goals.
WHAT TO LOOK FOR
The ideal candidate is someone with a background in scientific research and experience in a wide variety of writing styles.
Regarding the latter, I mean more than writing for supplement marketing.
In my case, for example, I have also published articles in scientific journals based on my own laboratory research. I have also written several eBooks on alternative health.
And, in the unlikely event that you need a college-level textbook author, I’m your man there, too.
All of this prior experience just means that I can communicate with many different types of audiences.
NEXT STEPS
All of the marketing advantages I’ve laid out here boil down to one action on your part: Outsource your marketing copy to an expert who can write persuasive copy.
It’s as simple as that.
Looking at what that implies can be summed up in three simple steps.
1) Find the type of combo writer you need to market your supplements.
2) Have an actual voice-to-voice interview to get a feel for how the writer fits into your company. (Yes, personality matters here.)
3) Negotiate a fair contract and get the project off the ground.
If you really want to simplify your task, you can skip Step #1. Instead, consider me the writer you need. You already know a little about me. Talking to me (Step 2) will give you an even better idea of how I can help you.
Go ahead and contact me today.