With the holiday shopping season about to enter into full swing, it’s vital that you use every piece of your arsenal to stay ahead of your competitors. This includes monitoring updates for search engine algorithms and metrics, as well as new features on social media. If you’ve been doing your homework you may already know about two great new advertising features on Facebook, if you haven’t, we’re here to help you with the cheat sheet.
Using campaign tags in Facebook ads
First, there’s the new way to give your campaigns a little more structure. Facebook recently released the Campaign Tag options, which is exclusive to PE (Power Editor), so if you’re not using it yet, you should start now. This is a great tool for internet marketing campaigns where you have more than one running at a time and with more than one initiative. This will help you keep all your campaigns in order for easy future reference.
Just head over to your PE dashboard (in Facebook Ads Manager on the left), download your ad account, and choose the “Campaign View” selection. Your campaign labels will be grouped in the left column in PE, where you will normally see the categories “Recent, Active, Paused, and All”. With the Campaign Tag feature, you can easily extract successful campaigns and use the metadata to shape new ones or access your new ad campaigns for quick cross-referencing.
This can be very useful during the Christmas season as you can better handle your Cyber Monday ad campaigns, Black Friday ad campaigns, Christmas ad campaigns, etc. Eliminate the clutter on your Facebook ad wall today and better analyze your data for more successful Facebook ads in the future.
Find your posts from dark or unpublished pages on Facebook
If you don’t want to post an ad on your Newsfeed just yet, just create it, expand it, change it, whatever, keeping it dark. Officially called “Unpublished Posts”, your dark page is also unique to your PE. This one takes a while to appear, so if you are new to Facebook Ads, you may need to gain more experience to access the feature (not sure why Facebook did this, but expect it to change in the near future as ad functions become more ingrained in everyday ad usage).
To create an unpublished ad, simply create the ad, choose page post as the ad type, and select “Create new unpublished post”. By doing this, you will be able to perform excellent A / B testing on your posts, further increasing the functionality and overall usefulness of Facebook ads. While they were once simple in nature, their complexity is generating a more streamlined targeted ad campaign, making Facebook a viable competitor for the best internet marketing tool.
You can also use obscure posts to geo-target your audience with specific promotions. Switch between locations, genders, age groups, etc. This helps you better understand and manage your audience. And if you love improving your posts, keeping them unpublished at certain times will keep your Facebook page clear of spam-feeling ads. This directly increases the effectiveness of your Enhanced Post, as while they are not published, they are not spamming your customers’ news sources and also not depleting your paid reach budget (think of it as a pause button) .
Keep up to date with the latest social media tools
The bottom line here is not so much the tools or how to use them; You have probably dealt with similar marketing tools on other platforms. The important thing here is that you should be exploring the update posts of the social media tool, especially during the holidays, when new products and features are released every day.