Facebook is one of the most popular web services online. Sure you already have a Facebook presence for your business, but do you have a fan page? Or, better yet, a custom fan page; (also called a landing page), to promote your company image and, more importantly, your brand? Most likely not. Furthermore, it has come to light that most small businesses are setting up their company’s Facebook presence the wrong way, meaning they are simply setting up profiles. Just to clarify, “profiles” are for people, “pages” are for companies, organizations, etc.
Facebook fan pages have become essential to create awareness of your brand or product and gain exposure to more people efficiently on the world’s largest social network. But as more and more people start to implement Facebook as a marketing strategy to help promote their businesses, differentiating yourself from the competition becomes more and more important. did you know Facebook is now the main source of traffic on the web? Furthermore, it is projected to reach an incredible 1 billion users this year. Yes, that’s right, I said 1 billion users!
In short, what are the benefits of a custom fan page for your business on Facebook?
· I: Create a brand identity on the social web
· II: Attract more traffic to your business
· III: Impress your fans with video / Media
· IV: Advertise your services / Sell your product
I still need more reasons. I have seven more for you:
1) Emphasize a call to action.
A landing page speaks directly to visitors who haven’t already liked your page. Your CTA can show who you are and direct the visitor to take action by clicking “Like” on your page in exchange for a coupon, white paper, free downloadable e-book, or industry-related newsletter. . You can use a custom landing page as a way to broaden the reach of your lead generation efforts.
2) Make your business enjoyable
Facebook Business Pages look alike. They are all simple and use the generic design provided by Facebook. A well-designed custom landing page makes your business stand out while helping you connect with your audience and reinforce your brand.
3) Count of first impressions
Your business landing page will be the first impression you make on a potential customer. People take seven seconds to make a lasting impression. Don’t let your Facebook page impression for your brand be bad. Impress your visitors with a well-designed landing page that screams “I care about my visitors.”
4) Make your “Like” button visible
Sure enough, generic Facebook pages have a “Like” button. However, for some people it is difficult to find that button. In addition, on mobile devices it is difficult to locate the “Like” button. So why not make it super visible and easy for your visitors to click on it as soon as they land on your page?
5) Show your creativity
Your Facebook page can show your visitors that you are creative or have a sense of humor. Our Facebook page, for example, is entirely content-driven. We choose to be creative and personable. Walmart employs probably one of the most creative uses for its fan page.
6) Inform visitors
Hopefully some of the people who visit your Facebook page don’t know what your page or business is about (unless it’s Steve Jobs or Mercedes-Benz). When you’re on your page, if all your visitors see is the conversations happening on your wall, you might lose that connection. A landing page will brand your business and increase the likelihood that they will “LIKE” your page.
7) Explain the Benefits
A custom Facebook landing page explains the benefits of liking your business page. Although liking a page is not a huge commitment, just one click will do it, Facebook users get overwhelmed with all the pages and likes they are expected to click on. A landing page can explain why someone should like your page and what benefits they can receive: discounts, daily tips, the ability to interact with a brand or company they like.