Getting good wholesale data is like “printing money”, make no mistake.
You may be wondering, does it matter where I get it? And more importantly, what do I do with it? The goal is to reach your target audience and get the most direct response “Juice” to close as many customers as possible.
This is easily done with one of two methodologies, or a combination of both; Direct Mail or Telemarketing. Each have their hot spots, the main differences being that you would direct mail to those on the DNC (Do Not Call) list and use a predictive dialer on those you can call.
Using the postoffice always results in a better quality contact, since the target customer is the one that initiates an incoming response, but this method is ultimately more expensive.
With whatever methodology you choose, it is imperative to have control over your lists.
For both styles of marketing, you need a high-quality list of data. Filtering your list is vitally important to performance. Companies need companies that care enough about results to have a deep conversation about data, data targeting, and how to best monetize that list. There are many top companies, like The Leadswarehouse, Info Usa, and of course the company I work for. The best part of finding a solid listing provider is that once you have this, you’ll never need anything else. The hardest part is already done! Once you fire up the marketing machine and work with the right company, you’ll have more profitability, more sales, a higher morale agent, and most importantly, you’ll generate leads like the big players, almost instantly.
Long awaited, here are the top 5 practical tips to get the right company on your side:
1) Is the person you are talking to knowledgeable? This may sound basic, but most people you talk to can’t tell you the difference between credit-based and joint-registration feeds. Don’t buy based on the website.
2) What are your lists for: quality mailing lists or quality telemarketing lists? Not all lists are developed in the same way.
3) In which business verticals are they strongest? Just like a lender, each provider has its own strengths.
4) Do you have statistics and numbers for your review? A good provider will have approximate response ranges. (Hint: if they say it’s all up to the customer, then you’re on the wrong track.)
5) Do you offer free samples? This is almost always indicative of someone reselling someone else’s list. Unless you are a major player who needs millions upon thousands of registrations a day, the only people who will give you a list for free are throwing someone’s list against the wall to test it with their time and money.
In closing, using the wrong list provider can be a difficult experience, using the right one can get you targeted prospects who want what you have. Make sure you choose the right person for your data needs!
by Robert Brack